5 Benefits of Partnering With a White Label PPC Agency

Why use white label services?
Digital marketing is an ever-evolving and fast-growing industry. The rules are changing on a regular basis and new trends and technological advancements make it almost impossible to keep up. It can, therefore, be difficult for all agencies to specialise in every single area. Content creators may not be well-versed in the technical side of things like website speed optimisation for example and vice versa.
What kind of white label services can you utilise?
In theory, you could outsource anything to agencies under NDA conditions. But of course, their services will cost money, so it makes sense to utilise them for skills and expertise you don’t already have.
What you outsource will depend entirely on your current in-house expertise and the training you can provide your staff. But here are some areas where using white label services could benefit your agency.
Website speed optimisation
In today’s short-attention-span society, website speed optimisation is extremely important for any business’ online presence. Browsers expect to be able to access the information they need quickly.
According to data analysed by Google, 53% of visitors will leave a mobile site if it takes longer than three seconds to load and sites that loaded in five seconds or less recorded twice the revenue of sites that took 19 seconds to load. A slow loading page can, therefore, affect a company’s reputation, conversion rate, Google ranking, and overall sales revenue.
Video content
Video is an extremely useful tool and is essential for any digital marketing campaign. Mobile video viewing has increased drastically over the last few years and it will no doubt become vital in future digital marketing.
Mobile apps
According to smartinsights.com, 90% of mobile time is now dedicated to using apps. According to techcrunch.com, global app downloads in 2017 topped 175bn and consumer spending exceeded $86bn. Aside from upfront sales, apps are also a fantastic way of gathering all sorts of data about customers that businesses can use to increase revenue. And with the increasing use of AI in digital marketing, the opportunities to gain insight and knowledge are endless.
Social media
Social media marketing is almost and industry in itself. According to data gathered by We Are Social and Hootsuite, there are over 3 billion social media users in 2018. This is a massive audience which makes social media much too powerful a tool to ignore. But with an ever-changing list of channels, regulations, and trends, keeping up with social media marketing is a challenge to say the least.

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