Is it important for SEO to rank first in 2018?

The fact is that most SEO success comes from focusing on the key Google ranking factors. These are the ones that apply to all sites, not just some types and these are the factors that still matter today.
This isn’t something new, content has been an important ranking factor for a long while now. More recently, however, there has been a shift away from content that’s focused on keywords to producing material that’s more relevant and uses everyday language. Google, it seems, is not evaluating content according to individual keywords. That’s a good thing but you need to know what that kind of content looks like if you’re going to change your style and approach. Algorithm updates like Google’s AI system RankBrain place a value on relevance and optimisation. An in-depth examination of one particular subject, which is easy to understand and clearly written, will outperform material that’s packed with keywords. This includes multiple images, infographics, and embedded videos. According to Cisco video will represent 80% of online traffic, so include video in your content. Keep your content relevant and in a style that we use and appreciate as human beings. If you need help there are lots of content auditing software out there to help produce the finished article
These are still a very important ranking factor. In recent years however, Google has got wise to these and can identify and pull out bad links. Links need to be diverse and relevant and from domains that are authoritative. If your content is well written and useful it will generate links and Google will consider it more relevant. These links are ranking signals. So, put simply, create good quality content and promote it well.
There are technical factors which might influence your website’s ranking. These include dwell time (the amount of time a person spends on your site) and repeat visitors. More recently Google has been turning its attention towards mobile. Specifically page speed on mobile. Google has been promising to look at mobile search speed for years and now at last they’ve delivered and it’s finally here. Its recently announced speed update is a search engine algorithm that’s fixed on mobile page speed. If your site doesn’t load quickly on mobile devices you could be penalised, so take a look at it and if its slow to respond get it fixed.
Social media
When people share your content on social networks, it’s a signal to Google that it’s valuable. There is a definitive link between social shares and search engine ranking. Google continues to maintain that shares are not a ranking factor, at least not a direct one, but there’s no getting away from the fact that the highest ranking pages do have a lot of shares.

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